Given a relatively trouble-free IPO only a month ago and Twitter’s plans to broaden its services in future, it might perhaps seem a bit perverse to reflect on whether its time as the social media channel we know and love is passing.
But I wonder.
No technology is forever. Most will eventually be rendered obsolete. The half-life of web-based technologies would appear shorter than most.
But there are more specific reasons for reflecting on the fate of Twitter.
A few days ago Puffles’ Bestest Buddy blogged raising questions about the future of Puffles. The character of Puffles was created three years ago as an expedient – to provide anonymity in order to comment on contemporary policy and politics while still a member of the civil service. If you have been following since those days then you’ll know that a lot has happened to BB since then and the rationale for Puffles no longer exists. But in the meantime Puffles has become a bit of a Twitter celebrity. Should Puffles be retired and the cloak of anonymity dropped? In fact, the cloak of anonymity was dropped a while ago. It isn’t difficult to find out who BB is, if you are so inclined. Yet the Twitter account still speaks as Puffles. Would it be better to step out from behind the veil?
Puffles’ situation raises particular issues, but it also encapsulates challenges that most likely face many tweeters with a substantial following.