The received wisdom is that unfollowing someone on Twitter is of no great significance. It can be done with breezy indifference. And it will be treated in the same way by the person being unfollowed. They probably won’t even notice.
It’s not like unfriending someone on Facebook. That’s a weapon. It can be interpreted as a serious slight or a declaration of war.
A couple of years ago when talking to someone new to Twitter I said “Just do your own thing. If people like it they’ll stay, if they don’t they’ll go. It doesn’t matter too much”. And just because they follow you you aren’t obliged to follow back.
But is that right? Continue Reading →