One of the most intriguing characteristics of blogging is its flexibility. You can find plenty of people willing to offer their views on how you should go about blogging if you want to maximize your audience and the like. But, while some of these hints and tips may well be of value, I’m not sure there is a formula for success.
While the received wisdom might be that posts of around 500-600 words will hit the spot most effectively, there are hugely effective bloggers who have mastered the art of the meaningful single paragraph or, indeed, single sentence post. Or bloggers who intersperse textual posts with images or videos that are left to speak for themselves.
Then again there are windbags like me who can barely say anything sensible in less than a thousand words. Occasionally – and more commonly when I started out – I have published posts of 2,500 to 3,000 words. These days I’m more likely to bung something of that length on to Scribd and use a blogpost to signpost to it.
Another distinctive blogging format is the thematic series. I don’t suppose there is any technical reason why series of thematic posts could not feature more regularly in the mainstream media. But I guess they are perceived to require a degree of commitment from the publisher, the author, and the audience. That is probably sufficient to discourage some publishers. When you’re pushing the publish button yourself it isn’t so much of an issue. [Read more…]