Rene Kinzett, one of my fellow contributors over at Dale & Co, posted Nudging or Nannying last weekend. The argument was perhaps a little cryptic, but the point was that relying on the subtlety of trying to “nudge” behaviour in the right direction is not an adequate policy response to certain types of problem. His example of treating rickets among young women who for cultural reasons do not have enough exposure to sunlight is an interesting one. He referred to minimum alcohol pricing, a policy being introduced in Scotland, and banning smoking in cars carrying children, a policy being introduced in Wales, as more conventional regulatory policy that will help those on the edges of society, when nudges are judged inadequate.
A couple of commenters took Kinzett to task for this argument. One made the point that nudge theory is being preferred for developing policy at the moment because it has been shown to be more effective than traditional regulatory approaches. It was also arguing that no one is suggesting that nudge can be used in isolation and should be combined with other mechanisms to deliver better social outcomes.
It seems to me that these comments miss the mark in at least a couple of ways. [Read more…]